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  • You can add a link to an Instagram Story using a link sticker.
  • The link sticker replaced the swipe-up feature, which was only available for accounts with more than 10,000 followers.
  • You can use Instagram Story link stickers to send followers to blog posts, products, and more.

Instagram Story links are one of the many ways you can customize your posts. When Story links were first launched, they took the form of a swipe-up feature, and were only available to Instagram accounts with more than 10,000 followers. 

The swipe-up feature is no more (except for sponsored story ads), and has been replaced with a link sticker that is available to all users. 

In this article, we'll go over what Instagram Story link stickers are, how to use them, and what to use them for.

What are Instagram Story link stickers? 

Like other types of stickers on Instagram — such as location, polls, and questions — Instagram Story link stickers are another way to personalize your Story posts. 

Unlike the now-retired swipe-up feature, which was only available for accounts with more than 10,000 followers, the Story link sticker is available to all. 

It can be used to share links to products, YouTube videos, or online articles like this one.

How to add a link to your Instagram Story

1. In the Instagram app home tab, tap the plus sign on your profile icon at the top-left of the screen, or swipe right.

2. Select a photo or video from your phone library, or tap Create to build a post from a blank background.

3. Tap the sticker icon at the top of the screen.

The sticker icon has a smiley face on it. Abigail Abesamis Demarest

4. Tap link.

Links, location, and mentions are just some of the different sticker types available for Instagram stories. Abigail Abesamis Demarest

5. Paste the URL of the website you want to point your followers to, then tap Done.

Paste the url from a browser tab on your mobile device. Abigail Abesamis Demarest

Quick tip: You can customize the sticker text with a call to action, or provide more detail than the default link name. 

In this example, the sticker text has been customized to a call to action. Abigail Abesamis Demarest

6. Tap the link to change the font color, drag to move the link, and pinch the link to resize it as desired.

7. Finish creating your Story post as usual, then share it.

Tips to use Instagram Story link stickers

  • Link to blog posts or online articles. Promote your latest blog post or share an interesting article you recently read.
  • Link to products. If you're an influencer, an Instagram Story is an ideal place for an affiliate link, especially if you're talking about or wearing the product in your post. If you're a business owner, you can link to a specific product page.
  • Link to buy tickets. If you're hosting a ticketed event, a direct link to buy tickets with a call to action can be an effective way to boost sales.
  • Link to book services. Use sticker links to encourage clients to book haircuts, schedule consultations, and more.
    • Abigail Abesamis Demarest Abigail Abesamis Demarest is a contributing writer for Insider based in New York. She loves a good glazed donut and nerdy deep dives into the science of food and how it's made.  Read more Read less

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